The word meme (“même” in French) is a rather new term referring to any learned thought, feeling, or behaviour including ideas, habits, fads, trends, technology and traditions.
Memes propagate themselves and can move through a culture in a manner similar to the behaviour of a virus, and can be long-lived (like the knowledge of how to make fire) or short-lived (like, thankfully, bellbottom jeans).
It is believed that it is not necessarily the meme most beneficial to the group or the society that perseveres, but the one which propagates most efficiently.
Phore comes from Greek and means “bearer” or “carrier of”, as in metafor, semafor and phosphor.
Memephore thus becomes bearer of cultural evolution, human behaviour and trends. Cool, eh?
(The fact that Memephore is pronounced the same way as bah-bah-sheep would be in Swedish, thus alluding ever so discreetly to our other passion, herding, is purely coincidental.)